Marketing & Messaging skills for your AI agent.
Six skills that cover the chain from “what are you” to “would you tell someone.” Obviously Awesome settles the category and the competitive alternative. StoryBrand Messaging rewrites the site so the customer is the hero and you are the guide. Made to Stick scores a message on six traits and rewrites the two dragging it down. Contagious redesigns the thing itself so people have a reason to repeat it. Scorecard Marketing replaces the PDF lead magnet with a scored assessment. 1-Page Marketing Plan holds the whole machine — nine squares, from target market through referrals.
What changes is that your agent stops producing plausible marketing text. Asked for a homepage, it will ask what customers would use if you vanished before it writes a headline, name the internal problem and not just the external one, replace “seamless platform” with a number a reader can picture, and tell you which of the nine squares is empty rather than filling the one you happened to mention.
02 Choosing
Which marketing skill fits the problem I have?
Work backwards from the sentence that fails. Six symptoms, six answers — most people run two.
The natural shape is 1-Page Marketing Plan plus one specialist: the plan tells you which square is empty, the specialist fills it. Contagious and Scorecard Marketing multiply a working message and do nothing for a broken one.
If you install only two, make them these: decide what you are, then say it.
03 The six skills
All six Marketing & Messaging skills.
Each installs on its own, in about thirty seconds, and works in any agent that reads the open agentskills.io format.
04 Used by
Where these six
get sequenced.
Guides and guided journeys that run Marketing & Messaging skills alongside the rest of the library — in the order that stops you fixing the wrong thing first.
05 Questions
Before you install.
The four we get asked most about this stack. The generic ones — pricing, licence, agents — live on the library page.
If I install one marketing skill, which should it be?
StoryBrand Messaging, for most people. It touches the largest surface — homepage, emails, bio, pitch — and its central move, putting the customer in the hero role instead of your company, fixes the most common failure in a single pass. The exception is if prospects can’t tell what category you’re in. Then positioning is the real problem, and Obviously Awesome has to come first or you’ll write clear copy about the wrong thing.
Don’t StoryBrand Messaging and Made to Stick do the same job?
They fix different failures. StoryBrand makes a message clear — understood in the moment, in the right order, with one obvious next action. Made to Stick makes it memorable — survives the tab closing and gets retold third-hand. Clear copy can still evaporate, and memorable copy can still be confusing. Run StoryBrand to structure the page, then Made to Stick as a pass over the result, hunting abstractions to replace with specifics.
These come from marketing books. Do they work for a technical product?
Yes, and often better, because technical teams tend to have real substance and no language for it. The curse of knowledge that Made to Stick targets is an engineering condition. Obviously Awesome was written largely from B2B software repositioning. What these skills won’t do is invent claims: they work from what your product actually does, which is why the output reads specific rather than like generic SaaS copy.
I already run the Grow a Website journey. Do I need these individually?
Only if you want to work outside its sequence. The journey pulls several of these skills in a fixed order aimed at one outcome. Installing the skills on their own is for the narrower case — rewriting one pricing page, auditing a launch email, testing whether a tagline is repeatable — where you don’t want a whole phased program, just the one framework applied to the thing in front of you.
Every skill installs alone. The library installs together.
Install all six, or just one.
npx skills add wondelai/skills --all --global MIT licensed · Claude, Claude Code, Codex, Cursor, OpenClaw, Hermes · No account