Marketing & Messaging

Marketing & Messaging skills for your AI agent.

Six skills that cover the chain from “what are you” to “would you tell someone.” Obviously Awesome settles the category and the competitive alternative. StoryBrand Messaging rewrites the site so the customer is the hero and you are the guide. Made to Stick scores a message on six traits and rewrites the two dragging it down. Contagious redesigns the thing itself so people have a reason to repeat it. Scorecard Marketing replaces the PDF lead magnet with a scored assessment. 1-Page Marketing Plan holds the whole machine — nine squares, from target market through referrals.

What changes is that your agent stops producing plausible marketing text. Asked for a homepage, it will ask what customers would use if you vanished before it writes a headline, name the internal problem and not just the external one, replace “seamless platform” with a number a reader can picture, and tell you which of the nine squares is empty rather than filling the one you happened to mention.

6 skills Updated Free & MIT-licensed
Choosing

Which marketing skill fits the problem I have?

Work backwards from the sentence that fails. Prospects follow every feature in the demo and still ask what they’d be replacing → Obviously Awesome; that’s positioning, and nothing downstream survives without it. The homepage opens with your mission and never names the visitor’s problem → StoryBrand Messaging. Your team can recite the value proposition and customers who heard it last week can’t repeat a word → Made to Stick, which usually finds the curse of knowledge and cures it with concrete detail. The message is memorable and still nobody passes it on → Contagious; recall and transmission are different mechanisms and need different fixes. Traffic arrives and leaves behind nothing but an email address → Scorecard Marketing, which learns budget, urgency and maturity before the first call. Marketing is a pile of tactics somebody suggested, with nothing connecting them → 1-Page Marketing Plan.

The natural shape is 1-Page Marketing Plan plus one specialist: the plan tells you which square is empty, the specialist fills it. If you install only two, make them Obviously Awesome and StoryBrand Messaging — decide what you are, then say it — because every other skill here is downstream of those two answers. Contagious and Scorecard Marketing are worth adding once something is already converting; they multiply a working message and do nothing for a broken one.

The skills

All 6 Marketing & Messaging skills

StoryBrand Messaging

Building a StoryBrand — Donald Miller

StoryBrand Messaging is the SB7 framework from Donald Miller’s Building a StoryBrand, packaged as a free skill your AI agent loads on demand. It rewrites your copy as a story where the customer is the hero and you are the guide — naming their external, internal and philosophical problem, a three-step plan, and one direct call to action.

  • The SB7 Framework
  • Customer as Hero
  • The One-Liner

Try “Create a StoryBrand BrandScript for my SaaS product using storybrand-messaging skill”

Made to Stick

Made to Stick — Chip & Dan Heath

Made to Stick gives your AI agent the SUCCESs checklist from Chip and Dan Heath’s book: Simple, Unexpected, Concrete, Credible, Emotional, Stories. Point it at a tagline, a pitch deck or a launch email and it scores all six traits, names the two dragging the message down, and rewrites them — usually by curing the curse of knowledge.

  • Simple
  • Unexpected
  • Concrete

Try “Make this product announcement stickier using the SUCCESs checklist using made-to-stick skill”

Contagious

Contagious — Jonah Berger

Contagious packages Jonah Berger’s book on why things catch on into a free skill your AI agent loads when something has to spread. It audits a feature, campaign or piece of content against STEPPS — Social Currency, Triggers, Emotion, Public, Practical Value, Stories — scores each driver, and redesigns the weakest into something people have a reason to repeat.

  • Social Currency
  • Triggers
  • Emotion

Try “Apply the STEPPS framework to my product launch plan using contagious skill”

1-Page Marketing Plan

The 1-Page Marketing Plan — Allan Dib

1-Page Marketing Plan is a free AI agent skill built on Allan Dib’s book. It walks your agent through a 3x3 grid — target market, message and media before the sale; capture, nurture and convert during; experience, lifetime value and referrals after — then scores how many of the nine squares are filled specifically enough to execute.

  • Target Market (PVP Index)
  • Crafting Your Message
  • Lead Capture Systems

Try “Create a 1-page marketing plan for my B2B SaaS startup using one-page-marketing skill”

Scorecard Marketing

Scorecard Marketing — Daniel Priestley

Scorecard Marketing is Daniel Priestley’s four-step quiz-funnel playbook as a free AI agent skill. Hand it your offer and it writes the concept hook and landing page, the scored questions grouped into categories, a different results page for each score tier, and the follow-up sequence each tier receives.

  • Assessment Design
  • Question Psychology
  • Scoring Logic

Try “Design a scorecard assessment for my digital marketing agency using scorecard-marketing skill”

Obviously Awesome

Obviously Awesome — April Dunford

Obviously Awesome carries the methodology from April Dunford’s book of the same name into your AI agent as a repeatable five-step process. It works out what customers would use if you vanished, which of your attributes those alternatives lack, the value that unlocks, who cares most about it, and the market category that makes all of it obvious.

  • Competitive Alternatives
  • Unique Attributes
  • Value Translation

Try “Run a positioning exercise for my project management tool using obviously-awesome skill”

npx skills add wondelai/skills --all --global

This skill is compatible with Claude, Claude Code, Claude Cowork, Codex, Cursor, OpenClaw, Hermes Agent, and other agentskills.io-compatible agents.

In context

Guides and journeys that use Marketing & Messaging skills

Guide How to Create a New Business with AI Skills Guide How to Create a New Website with AI Skills Guide How to Improve an Existing Website with AI Skills Guide How to Improve an Existing App with AI Skills Guide How to Grow an Existing Business with AI Skills Guide How to Grow an Existing Website with AI Skills Journey Create a Business Journey Create a Website Journey Improve a Website Journey Improve an App Journey Grow a Business Journey Grow a Website
FAQ

Frequently asked questions

If I install one marketing skill, which should it be?

StoryBrand Messaging, for most people. It touches the largest surface — homepage, emails, bio, pitch — and its central move, putting the customer in the hero role instead of your company, fixes the most common failure in a single pass. The exception is if prospects can’t tell what category you’re in. Then positioning is the real problem, and Obviously Awesome has to come first or you’ll write clear copy about the wrong thing.

Don’t StoryBrand Messaging and Made to Stick do the same job?

They fix different failures. StoryBrand makes a message clear — understood in the moment, in the right order, with one obvious next action. Made to Stick makes it memorable — survives the tab closing and gets retold third-hand. Clear copy can still evaporate, and memorable copy can still be confusing. Run StoryBrand to structure the page, then Made to Stick as a pass over the result, hunting abstractions to replace with specifics.

These come from marketing books. Do they work for a technical product?

Yes, and often better, because technical teams tend to have real substance and no language for it. The curse of knowledge that Made to Stick targets is an engineering condition. Obviously Awesome was written largely from B2B software repositioning. What these skills won’t do is invent claims: they work from what your product actually does, which is why the output reads specific rather than like generic SaaS copy.

I already run the Grow a Website journey. Do I need these individually?

Only if you want to work outside its sequence. The journey pulls several of these skills in a fixed order aimed at one outcome. Installing the skills on their own is for the narrower case — rewriting one pricing page, auditing a launch email, testing whether a tagline is repeatable — where you don’t want a whole phased program, just the one framework applied to the thing in front of you.

Other domains

The rest of the library

Design & UX 9 Sales & Persuasion 6 Product & Innovation 10 Strategy & Growth 4 Team & Operations 4 Code Quality 5 Architecture & Systems 6
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