Sales & Persuasion

Sales & Persuasion skills for your AI agent.

Six skills spanning the money conversation end to end: filling the pipeline, framing the offer, setting the price, running the room, and converting the page. Predictable Revenue splits prospecting from closing and works pipeline math backwards from a revenue number. Monetizing Innovation validates willingness to pay while the product is still a concept. $100M Offers rebuilds the package around the Value Equation. Negotiation supplies labels, mirrors, calibrated questions and the Ackerman model. CRO Methodology turns each discovered objection into a ranked, testable hypothesis. Influence Psychology explains the mechanism under all of it.

The practical change is that your agent stops optimizing the wrong layer. Asked to “improve conversion,” an unequipped agent proposes button colors and urgency banners. With these it builds an objection-and-counter-objection table for trust, price, fit, timing and effort, places each counter at the point of friction, tells you when a countdown that resets on reload is costing you credibility, and says plainly when the offer — not the page — is what’s losing the deal.

6 skills · Updated · Free & MIT-licensed

02 Choosing

Which sales skill should I start with?

Find where the money conversation breaks. Six symptoms, six answers — most people run two.

The pairing that compounds is Monetizing Innovation then $100M Offers, in that order. Inverting them is the classic mistake: a beautifully stacked offer at a price nobody validated.

Find what the market will bear, then build a package worth that price.

03 The six skills

All six Sales & Persuasion skills.

Each installs on its own, in about thirty seconds, and works in any agent that reads the open agentskills.io format.

01 $100M Offers The $100M Offers skill turns Alex Hormozi’s Value Equation into something your AI agent runs against your actual offer. $100M Offers
Alex Hormozi
02 Negotiation Negotiation packages Chris Voss’s Never Split the Difference — the toolkit he used as the FBI’s lead international hostage negotiator — into a skill your agent loads before a hard conversation. Never Split the Difference
Chris Voss
03 Influence Psychology Built on Robert Cialdini’s Influence, the Influence Psychology skill teaches your AI agent the levers behind why people say yes — reciprocity, commitment, social proof, authority, liking, scarcity and unity — then puts them to work auditing and rewriting real pages, emails and onboarding flows, flagging anything that crosses from persuasion into manipulation. Influence: The Psychology of Persuasion
Robert Cialdini
04 Predictable Revenue Predictable Revenue is a free AI agent skill built on Aaron Ross’s book, the outbound system behind Salesforce’s growth. Predictable Revenue
Aaron Ross
05 CRO Methodology CRO Methodology hands your AI agent the process Karl Blanks and Ben Jesson run at Conversion Rate Experts, from Making Websites Win. Making Websites Win
Karl Blanks & Ben Jesson
06 Monetizing Innovation Monetizing Innovation gives your AI agent the Simon-Kucher pricing method from Madhavan Ramanujam and Georg Tacke’s book: have the willingness-to-pay conversation while the product is still a concept. Monetizing Innovation
Madhavan Ramanujam & Georg Tacke

04 Used by

Where these six
get sequenced.

Guides and guided journeys that run Sales & Persuasion skills alongside the rest of the library — in the order that stops you fixing the wrong thing first.

01 How to Create a New Business with AI Skills A step-by-step playbook for going from idea to validated, positioned, monetizable business — using AI agent skills drawn from Lean Startup, The Mom Test, JTBD, and more. 10 skills
2 sales
02 How to Create a New Website with AI Skills Build a high-converting website from scratch — message, design, typography, and conversion — with AI agent skills from StoryBrand, Refactoring UI, Making Websites Win, and more. 10 skills
1 sales
03 How to Improve an Existing Business with AI Skills Sharpen strategy, operations, pricing, and team output in a business that already runs — with AI agent skills from Good Strategy Bad Strategy, Traction, High Output Management, and more. 8 skills
2 sales
04 How to Improve an Existing Website with AI Skills Diagnose and fix an underperforming website — conversion, usability, messaging, speed, and polish — with AI agent skills from Making Websites Win, Don't Make Me Think, Refactoring UI, and more. 8 skills
1 sales
05 How to Improve an Existing App with AI Skills Fix how a shipped app feels — product fit, UX friction, visual hierarchy, microinteractions, in-app copy, and honest persuasion — with AI agent skills from Competing Against Luck, Don't Make Me Think, Refactoring UI, Influence, and more. 9 skills
1 sales
06 How to Grow an Existing Business with AI Skills Build a repeatable growth engine — marketing system, outbound sales, word-of-mouth, and pricing — with AI agent skills from The 1-Page Marketing Plan, Predictable Revenue, Contagious, and more. 9 skills
4 sales
07 How to Grow an Existing Website with AI Skills Turn more of your existing traffic into leads and customers — testing, lead capture, persuasion, and shareability — with AI agent skills from Making Websites Win, Scorecard Marketing, Contagious, and more. 8 skills
3 sales
08 Fix a Conversion Flow That Leaks A step-by-step playbook for one flow that loses people — landing page, signup, checkout, or in-app onboarding — using AI agent skills from Lean Analytics, Making Websites Win, StoryBrand, $100M Offers, Influence, and The Design of Everyday Things. 6 skills
3 sales
09 Create a Business Raw idea → validated, positioned, priced business 10 skills
2 sales
10 Create a Website Blank page → high-converting website 10 skills
1 sales
11 Improve a Business Diagnose and fix a plateaued business 8 skills
2 sales
12 Improve a Website Diagnose, fix, and prove website improvements 8 skills
1 sales
13 Improve an App Product, UX, copy, and in-app persuasion — fix what users feel 9 skills
1 sales
14 Grow a Business Build a repeatable growth engine 9 skills
4 sales
15 Grow a Website Convert, capture, and compound website traffic 8 skills
3 sales
16 Conversion Optimization Leaking flow → measured, tested funnel 7 skills
4 sales

05 Questions

Before you install.

The four we get asked most about this stack. The generic ones — pricing, licence, agents — live on the library page.

01

Do $100M Offers and Monetizing Innovation contradict each other?

They start from opposite ends and you should notice it. Monetizing Innovation says price is a discovery problem: ask about willingness to pay before you build, then design the product to fit. $100M Offers says price is a framing problem: raise it and make the package so complete that saying no feels stupid. Neither is wrong. Use Monetizing Innovation to find the number, then $100M Offers to justify it — and be suspicious of value-stacking on an unvalidated price.

02

Which of these matter if I sell software rather than services?

Monetizing Innovation and CRO Methodology carry the most weight, because software lives on tier design and a self-serve funnel. Predictable Revenue applies the moment you have a sales team rather than a signup button. $100M Offers translates less directly — its native form is high-ticket services — but the Value Equation still diagnoses why a plan feels overpriced. Negotiation matters at enterprise deal size and almost never below it.

03

Will Influence Psychology make my copy manipulative?

The skill draws the line explicitly and flags crossings rather than ignoring them. Cialdini’s own distinction is between detecting genuine value and fabricating it: real scarcity is information, a countdown that resets on page reload is a lie your buyers have learned to spot. In practice you’ll see it removing more than it adds — the fake urgency, the borrowed logos, the social proof that proves nothing — and replacing it with specifics you can actually stand behind.

04

How does this differ from the Grow a Business journey?

The journey builds one repeatable growth engine, sequencing skills across acquisition, conversion and retention with a decision question at each phase. This category is for a single named failure: the renewal call on Thursday, the pricing page with one plan, the cold email that gets no replies. Take the journey when you’re designing the whole engine; take one skill when you know precisely which part of it is slipping.

Every skill installs alone. The library installs together.

Install all six, or just one.

npx skills add wondelai/skills --all --global

MIT licensed · Claude, Claude Code, Codex, Cursor, OpenClaw, Hermes · No account

  We build the skills you already use. Now we’ll build yours. See what we build  ·  Book a 15-min call