Bestselling business & engineering books, as agent skills

Make every
AI prompt
an expert move.

51 frameworks from the books that wrote the rules, packaged as skills your agent loads on demand. Plus 14 guided journeys that run them in order. Free, open-source, 30 seconds to install.

For developers and founders who want proven thinking baked into every prompt.

Refactoring UI Refactoring UI Human Interface Guidelines iOS HIG Design Don’t Make Me Think UX Heuristics On Web Typography Web Typography The Design of Everyday Things Design of Everyday Things Elite Agency Techniques Top Design Building a StoryBrand StoryBrand Messaging Made to Stick Made to Stick Contagious Contagious The 1-Page Marketing Plan 1-Page Marketing Plan Scorecard Marketing Scorecard Marketing Obviously Awesome Obviously Awesome $100M Offers $100M Offers Never Split the Difference Negotiation Influence: The Psychology of Persuasion Influence Psychology Predictable Revenue Predictable Revenue Making Websites Win CRO Methodology Competing Against Luck Jobs to Be Done Hooked Hooked UX Tiny Habits Improve Retention The Lean Startup Lean Startup Sprint Design Sprint Crossing the Chasm Crossing the Chasm Blue Ocean Strategy Blue Ocean Strategy Traction Traction EOS Drive Drive Motivation Clean Code Clean Code The Pragmatic Programmer Pragmatic Programmer Refactoring Refactoring A Philosophy of Software Design Software Design Clean Architecture Clean Architecture Domain-Driven Design Domain-Driven Design Designing Data-Intensive Applications Data-Intensive Apps System Design Interview System Design Release It! Release It! High Performance Browser Networking High Perf Browser Continuous Discovery Habits Continuous Discovery Inspired Inspired The Mom Test The Mom Test Shape Up The 37signals Way Lean UX Lean UX Microinteractions Microinteractions Steve Jobs Steve Jobs Design Review The Cold Start Problem Cold Start Problem Good Strategy Bad Strategy Good Strategy Bad Strategy High Output Management High Output Management Team Topologies Team Topologies Lean Analytics Lean Analytics Monetizing Innovation Monetizing Innovation Working Effectively with Legacy Code Legacy Code Developer Documentation Style Guide Technical Documentation
The shelf · 51 books · 8 domains Hover a spine to pull it out · click to open the skill Swipe →

02 The problem

You ship fast.
But you ship without frameworks.

01 The knowledge gap You know StoryBrand, JTBD and Blue Ocean exist. Nobody rereads 51 books before a product sprint.
02 The nagging doubt Positioning that is “good enough”, and you know good enough means forgettable.
03 Locked-up expertise The best thinking in business is trapped in books. It belongs at the point of decision.

“Winging it” is the most expensive strategy in business.

03 Before & after

Same prompt.
Different universe.

Without skills

You: “Help me position our product”

AI: Here are some tips for product positioning:

 

1. Identify your target audience

2. Research your competitors

3. Define your unique value proposition

4. Create a positioning statement

5. Test with customers

 

Remember to focus on what makes you unique...

Generic. Surface-level. Forgettable.
With skills

You: “Help me position our product. Use obviously-awesome skill.”

AI: Applying April Dunford’s positioning framework.

 

Step 1 — Competitive alternatives

What would customers do if you didn’t exist?

→ Spreadsheets + manual processes

→ [Competitor] + custom workarounds

 

Step 2 — Unique attributes

→ Real-time collaboration on frameworks

→ AI-powered analysis from 51 methodologies

 

Step 3 — Value for customers

→ “Ship positioning decisions in hours, not weeks”

 

Step 4 — Target segment

→ B2B SaaS teams, Series A–B, 10–50 people

  who lack a dedicated strategist

Structured. Expert-level. Actionable.

That’s one skill. You get all 51.

Real prompts. Copy-pasteable.

Name the skill at the end of a prompt and the agent applies the framework, not a vibe.

01 Help me uncover the real Job to Be Done for our product. Who are the hiring managers and what competing "hires" should I worry about? jobs-to-be-done
02 Design a Grand Slam Offer with bonuses, a risk-reversing guarantee, and ethical urgency for our SaaS. hundred-million-offers
03 Run a full CRO audit: top 5 visitor objections, missing persuasion assets, and which of Cialdini’s 7 principles are absent. cro-methodology
influence-psychology
04 Apply Nielsen’s 10 heuristics and Norman’s framework to audit our dashboard. Rate each violation 0–4 severity. ux-heuristics
design-everyday-things
05 Design a homepage that would score on Awwwards: type system, hero composition, scroll reveals, and micro-interactions. top-design
06 Are we ready for pragmatist buyers? Map our product against the whole product model and identify a beachhead segment. crossing-the-chasm
All 18 prompts
07 Score our pitch on the SUCCESs checklist. Rewrite it so the core message passes the Commander’s Intent test. made-to-stick
08 Build a Strategy Canvas of our top 6 competitors, then apply the Four Actions Framework to find a blue ocean move. blue-ocean-strategy
09 Walk me through the full StoryBrand brand script: hero, problem, guide, plan, CTA, success vs. failure. storybrand-messaging
10 Design a complete scorecard funnel: quiz title, 12 questions, scoring logic, and 3 result tiers with tailored CTAs. scorecard-marketing
11 Diagnose onboarding drop-off using B=MAP. Then map each step to the Hook Model cycle. improve-retention
hooked-ux
12 Create a Vision/Traction Organizer with our 10-year target, 3-year picture, and 1-year plan. Then audit our incentive structure for Autonomy-Mastery-Purpose. traction-eos
drive-motivation
13 Write responses to our top 3 objections using tactical empathy: labels, calibrated questions, and "That’s right" moments. negotiation
influence-psychology
14 Design a Cold Calling 2.0 outbound process: ideal customer profile, 3-email sequence, lead qualification, and pipeline math. predictable-revenue
15 Design a launch strategy with a STEPPS-based referral mechanic and a 1-page marketing plan for $0 budget. contagious
one-page-marketing
16 Build a Build-Measure-Learn experiment card and a 5-day sprint plan to go from sketches to testable prototype. lean-startup
design-sprint
17 Audit our typography for readability. Then apply Refactoring UI hierarchy principles and deliver updated CSS. web-typography
refactoring-ui
18 Check our iOS app against HIG: navigation patterns, 44pt touch targets, Dynamic Island, and safe areas. ios-hig-design

04 The source

Frameworks from the authors who wrote the rules.

Every skill is distilled from the book’s actual method — not a summary, not vibes. Structured steps your agent follows one by one, and 14 journeys that run them in the right order.

51
Expert frameworks
50
Bestselling authors
8
Domains covered
$0
Free forever

05 The library

Pick one. Pick all.
They’re free.

Every framework installs as a standalone skill. 8 domains, one shelf.

01 Design & UX Refactoring UI iOS HIG Design UX Heuristics Web Typography Design of Everyday Things Top Design Lean UX Microinteractions Steve Jobs Design Review 9
02 Marketing & Messaging StoryBrand Messaging Made to Stick Contagious 1-Page Marketing Plan Scorecard Marketing Obviously Awesome 6
03 Sales & Persuasion $100M Offers Negotiation Influence Psychology Predictable Revenue CRO Methodology Monetizing Innovation 6
04 Product & Innovation Jobs to Be Done Hooked UX Improve Retention Lean Startup Design Sprint Continuous Discovery Inspired The Mom Test The 37signals Way Lean Analytics 10
05 Strategy & Growth Crossing the Chasm Blue Ocean Strategy Cold Start Problem Good Strategy Bad Strategy 4
06 Team & Operations Traction EOS Drive Motivation High Output Management Team Topologies 4
07 Code Quality Clean Code Pragmatic Programmer Refactoring Software Design Legacy Code Technical Documentation 6
08 Architecture & Systems Clean Architecture Domain-Driven Design Data-Intensive Apps System Design Release It! High Perf Browser 6

Metaskills

Or don’t pick at all.
One prompt, the whole journey.

A guided journey runs the library for you: 14 of them, each sequencing up to 10 skills phase by phase. It asks you the decision questions and writes every result to your project’s docs/ folder, so you can stop and pick up right where you left off.

Business
Website
App
Create
Create a Business 10 phases Create a Website 10 phases Create an App 10 phases
Improve
Improve a Business 8 phases Improve a Website 8 phases Improve an App 9 phases
Grow
Grow a Business 9 phases Grow a Website 8 phases Grow an App 8 phases

5 deep dives

3 engineering tracks, 2 optimization runs.

For a codebase or a funnel that already exists and has stopped behaving.

10 Improve Code Quality Vibe-coded prototype → production-ready code 9 phases 11 Remove Technical Debt Pay down debt in place without stopping shipping 8 phases 12 Design Code Architecture Deliberate architecture for a new system 8 phases 13 Conversion Optimization Leaking flow → measured, tested funnel 7 phases 14 Architecture Optimization Slow, tangled codebase → fast and cleanly bounded 8 phases

06 Three commands

Install in 30 seconds.
Use forever.

01
Install the full library

One command. 51 frameworks. No configuration.

02
Or pick just what you need

Only want positioning? Install a single skill.

03
Prompt like you read the book

Your agent picks a skill up on its own when a task matches. To call one explicitly, add “Use [skill-name] skill.”

zsh
# 01 · everything npx skills add wondelai/skills --all --global # 02 · one skill npx skills add wondelai/skills/obviously-awesome --global # 03 · in any prompt "Redesign our pricing page. Use hundred-million-offers skill."

Works with Claude, Claude Code, Claude Cowork, Codex, Cursor, OpenClaw, Hermes Agent and any agentskills.io-compatible agent. Or connect the MCP server and install nothing.

07 Zero-install access

Install nothing.
Ask the library instead.

One URL turns all 65 skills into something your agent can query mid‑task. Describe the job in plain words; get back which frameworks to load, which to skip, and the skill’s own reason for each. Read‑only, no account, no auth.

claude mcp add --transport http wondel-skills https://skills.wondel.ai/mcp

Streamable HTTP · also Cursor, Codex, OpenClaw — anything that takes an mcpServers block

What it costs you in context — and when to skip it
wondel-skills read-only

recommend_skills

task: “our landing page gets traffic but nobody signs up”

routed against 65 skills

  • load cro-methodology Traffic is healthy, the funnel leaks, and nobody can say at which step or for what reason.
  • load influence-psychology Your homepage shows testimonials and a logo bar but nothing that tells a stranger why credible people trust you.
  • skip one-page-marketing not for: One square is the entire problem — go straight to the specialist, like Scorecard Marketing for lead capture.

A real response shape. The reasons are each skill’s own words — the part keyword search cannot reproduce.

The surface

5 tools, every one read‑only and annotated as such — so a client can call them without stopping to ask you first.

  1. 01 search_skills(query, kind?, category?, limit?) Search skills
  2. 02 recommend_skills(task, stack?, phase?, max?) Recommend skills for a task start here
  3. 03 get_skill(slug, sections?) Get skill metadata
  4. 04 load_skill(slug, part?) Load skill instructions
  5. 05 get_journey(slug? | goal?) Get a guided journey
POST skills.wondel.ai/mcp Server reference

08 Go deeper

Skills are free.
Mastery is the multiplier.

The Developer Toolkit shows you how to get more out of every skill — from choosing the right one for each task to writing custom skills your whole team can share.

Explore the Toolkit View pricing

From $19.99/mo · Updated weekly · By the creators of Wondel.ai Skills

01 Learn the skills ecosystem Structured tutorials on Cursor, Claude Code and Codex — how skills work under the hood, from installation to context injection.
02 Recipes for real projects 80+ ready-to-use workflows. Know exactly which skill to reach for, and how to chain them for complex tasks.
03 Create your own skills Build custom skills for your team’s domain expertise. Ship institutional knowledge as markdown your agents load every session.

09 Plain answers

What is an AI agent skill?

An AI agent skill is a folder of instructions — a SKILL.md plus any scripts it needs — that your coding agent loads on demand, the moment a task calls for it. Wondel.ai Skills packages 51 frameworks from bestselling business and engineering books this way, so your agent applies a proven method instead of improvising.

Each one distils a bestselling book into a method your agent can follow — 51 skills across strategy, marketing, product, design, code and architecture, plus 14 guided journeys that run whole projects phase by phase. Browse the full library.

01 How do I install Wondel.ai Skills?

Run `npx skills add wondelai/skills --all --global` to install all 51 skills, or `npx skills add wondelai/skills/<slug> --global` for a single one — for example `npx skills add wondelai/skills/clean-code --global`. Installation takes about 30 seconds and needs no account.

02 Which AI agents do these skills work with?

They are built on the open agentskills.io standard, so they work in Claude, Claude Code, Claude Cowork, Codex, Cursor, OpenClaw and Hermes Agent — and in any other agent that reads the same format. Nothing here is locked to one vendor.

03 Are the skills free?

Yes. All 51 skills and 14 guided journeys are free and MIT-licensed, published at https://github.com/wondelai/skills. You can read, fork, and adapt every one of them.

04 What is a guided journey, and how is it different from a skill?

A skill applies one framework. A guided journey — a metaskill — sequences eight to eleven of them into a whole job, asking one decision question per phase and writing the answer to a file you keep. There are 14 journeys, covering creating, improving, and growing a business, website, or app, plus three engineering tracks.

05 Who builds and maintains these skills?

Wondel.ai — a small team led by Michał Jaskólski, who previously built and sold two companies and shipped consumer products to over four million monthly users. The library covers 8 domains and is developed in the open at https://github.com/wondelai/skills.

10 Guides

Don’t just install skills.
Ship outcomes.

Long-form playbooks on a simple grid — create, improve or grow a business, website or app — each stacking the exact skills for the job, with copy-paste prompts.

Create Start something new
Business How to Create a New Business with AI Skills 10 skills Website How to Create a New Website with AI Skills 10 skills App How to Create a New App with AI Skills 10 skills
Improve Make what exists better
Business How to Improve an Existing Business with AI Skills 8 skills Website How to Improve an Existing Website with AI Skills 8 skills App How to Improve an Existing App with AI Skills 9 skills
Grow Scale what already works
Business How to Grow an Existing Business with AI Skills 9 skills Website How to Grow an Existing Website with AI Skills 8 skills App How to Grow an Existing App with AI Skills 8 skills
Deep dives Engineering, end to end
Engineering From Vibe-Coded Prototype to Production-Ready Product 9 skills Engineering How to Refactor a Codebase Buried in Technical Debt 8 skills Engineering How to Design the Best Possible Architecture for a New App 8 skills
Optimization Make what works, work better
Conversion Fix a Conversion Flow That Leaks 6 skills Engineering Make a Slow App Measurably Faster 8 skills
Browse all 14 guides

You could keep prompting from scratch every time.

Or let 50 authors
do the thinking.

npx skills add wondelai/skills --all --global
Get the skills on GitHub Browse the library

MIT licensed · Claude, Claude Code, Codex, Cursor, OpenClaw, Hermes · No account

  We build the skills you already use. Now we’ll build yours. See what we build  ·  Book a 15-min call