Make   every  
AI   prompt  
an   expert   move.  

26 frameworks from bestselling business books — StoryBrand, JTBD, $100M Offers, and 23 more — packaged as skills for Claude Code, Cursor, Claude Cowork, and OpenClaw. Free and open-source.

For developers and founders who want proven business thinking baked into every AI prompt.

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You ship fast.
But you ship without frameworks.

The knowledge gap

You know StoryBrand, JTBD, and Blue Ocean exist. But who has time to reread 26 books before every product sprint?

The nagging doubt

That feeling when your positioning is "good enough" — and you know good enough means forgettable.

Locked-up expertise

The best business thinking in the world is trapped in books. It should be available at the point of decision.

“Winging it” is the most expensive strategy in business.

Same prompt. Different universe.

Without Skills

You: “Help me position our product”

AI: Here are some tips for product positioning:

 

1. Identify your target audience

2. Research your competitors

3. Define your unique value proposition

4. Create a positioning statement

5. Test with customers

 

Remember to focus on what makes you unique...

Generic. Surface-level. Forgettable.
With Skills

You: “Help me position our product. Use obviously-awesome skill.”

AI: Applying April Dunford's positioning framework.

 

Step 1 — Competitive Alternatives

What would customers do if you didn't exist?

→ Spreadsheets + manual processes

→ [Competitor] + custom workarounds

 

Step 2 — Unique Attributes

What can you deliver that alternatives can't?

→ Real-time collaboration on frameworks

→ AI-powered analysis from 26 methodologies

 

Step 3 — Value for Customers

→ “Ship positioning decisions in hours, not weeks”

 

Step 4 — Target Segment

→ B2B SaaS teams, Series A-B, 10-50 people

  who lack a dedicated strategist...

Structured. Expert-level. Actionable.

That's one skill. You get twenty-six.

Real prompts. Copy-pasteable.

Help me uncover the real Job to Be Done for our product. Who are the hiring managers and what competing "hires" should I worry about?

Use jobs-to-be-done skill.

Design a Grand Slam Offer with bonuses, a risk-reversing guarantee, and ethical urgency for our SaaS.

Use hundred-million-offers skill.

Score our pitch on the SUCCESs checklist. Rewrite it so the core message passes the Commander's Intent test.

Use made-to-stick skill.

Build a Strategy Canvas of our top 6 competitors, then apply the Four Actions Framework to find a blue ocean move.

Use blue-ocean-strategy skill.

Run a full CRO audit: top 5 visitor objections, missing persuasion assets, and which of Cialdini's 7 principles are absent.

Use cro-methodology and influence-psychology skills.

Walk me through the full StoryBrand brand script: hero, problem, guide, plan, CTA, success vs. failure.

Use storybrand-messaging skill.

Design a complete scorecard funnel: quiz title, 12 questions, scoring logic, and 3 result tiers with tailored CTAs.

Use scorecard-marketing skill.

Apply Nielsen's 10 heuristics and Norman's framework to audit our dashboard. Rate each violation 0-4 severity.

Use ux-heuristics and design-everyday-things skills.

Diagnose onboarding drop-off using B=MAP. Then map each step to the Hook Model cycle.

Use improve-retention and hooked-ux skills.

Create a Vision/Traction Organizer with our 10-year target, 3-year picture, and 1-year plan. Then audit our incentive structure for Autonomy-Mastery-Purpose.

Use traction-eos and drive-motivation skills.

Write responses to our top 3 objections using tactical empathy: labels, calibrated questions, and "That's right" moments.

Use negotiation and influence-psychology skills.

Design a Cold Calling 2.0 outbound process: ideal customer profile, 3-email sequence, lead qualification, and pipeline math.

Use predictable-revenue skill.

Design a launch strategy with a STEPPS-based referral mechanic and a 1-page marketing plan for $0 budget.

Use contagious and one-page-marketing skills.

Build a Build-Measure-Learn experiment card and a 5-day sprint plan to go from sketches to testable prototype.

Use lean-startup and design-sprint skills.

Audit our typography for readability. Then apply Refactoring UI hierarchy principles and deliver updated CSS.

Use web-typography and refactoring-ui skills.

Design a homepage that would score on Awwwards: type system, hero composition, scroll reveals, and micro-interactions.

Use top-design skill.

Check our iOS app against HIG: navigation patterns, 44pt touch targets, Dynamic Island, and safe areas.

Use ios-hig-design skill.

Are we ready for pragmatist buyers? Map our product against the whole product model and identify a beachhead segment.

Use crossing-the-chasm skill.
Adam Wathan & Steve Schoger Refactoring UI Apple Human Interface Guidelines Steve Krug & Jakob Nielsen Don’t Make Me Think Jason Santa Maria On Web Typography Don Norman The Design of Everyday Things Locomotive, Studio Freight, AREA 17 Elite Agency Techniques Donald Miller Building a StoryBrand Chip & Dan Heath Made to Stick Jonah Berger Contagious Allan Dib The 1-Page Marketing Plan Daniel Priestley Scorecard Marketing April Dunford Obviously Awesome Alex Hormozi $100M Offers Chris Voss Never Split the Difference Robert Cialdini Influence: The Psychology of Persuasion Aaron Ross Predictable Revenue Karl Blanks & Ben Jesson Making Websites Win Clayton Christensen Competing Against Luck Nir Eyal Hooked BJ Fogg Tiny Habits Eric Ries The Lean Startup Jake Knapp Sprint Geoffrey Moore Crossing the Chasm W. Chan Kim & Renée Mauborgne Blue Ocean Strategy Gino Wickman Traction Daniel Pink Drive Adam Wathan & Steve Schoger Refactoring UI Apple Human Interface Guidelines Steve Krug & Jakob Nielsen Don’t Make Me Think Jason Santa Maria On Web Typography Don Norman The Design of Everyday Things Locomotive, Studio Freight, AREA 17 Elite Agency Techniques Donald Miller Building a StoryBrand Chip & Dan Heath Made to Stick Jonah Berger Contagious Allan Dib The 1-Page Marketing Plan Daniel Priestley Scorecard Marketing April Dunford Obviously Awesome Alex Hormozi $100M Offers Chris Voss Never Split the Difference Robert Cialdini Influence: The Psychology of Persuasion Aaron Ross Predictable Revenue Karl Blanks & Ben Jesson Making Websites Win Clayton Christensen Competing Against Luck Nir Eyal Hooked BJ Fogg Tiny Habits Eric Ries The Lean Startup Jake Knapp Sprint Geoffrey Moore Crossing the Chasm W. Chan Kim & Renée Mauborgne Blue Ocean Strategy Gino Wickman Traction Daniel Pink Drive
26
Expert Frameworks
19
Bestselling Authors
6
Business Categories
$0
Free Forever

Pick one. Pick all. They're free.

Every framework installs as a standalone skill. Mix and match for your workflow.

Design & UX

Refactoring UI
Practical UI design system
Refactoring UI Adam Wathan & Steve Schoger
iOS HIG Design
Native iOS app design guidelines
Human Interface Guidelines Apple
UX Heuristics
Usability evaluation and principles
Don’t Make Me Think Steve Krug & Jakob Nielsen
Web Typography
Web typography principles and implementation
On Web Typography Jason Santa Maria
Design of Everyday Things
Foundational design principles: affordances, signifiers, feedback
The Design of Everyday Things Don Norman
Top Design
Award-winning 10/10 web design
Elite Agency Techniques Locomotive, Studio Freight, AREA 17

Marketing & Messaging

StoryBrand Messaging
Clear brand messaging using story structure
Building a StoryBrand Donald Miller
Made to Stick
SUCCESs framework for memorable messaging
Made to Stick Chip & Dan Heath
Contagious
Word-of-mouth and virality using STEPPS
Contagious Jonah Berger
1-Page Marketing Plan
End-to-end marketing plan: prospect to raving fan
The 1-Page Marketing Plan Allan Dib
Scorecard Marketing
Quiz/assessment funnel lead generation
Scorecard Marketing Daniel Priestley
Obviously Awesome
Product positioning: unique value, target customers
Obviously Awesome April Dunford

Sales & Persuasion

$100M Offers
Grand Slam Offer creation: Value Equation, pricing, guarantees
$100M Offers Alex Hormozi
Negotiation
Tactical negotiation for high-stakes conversations
Never Split the Difference Chris Voss
Influence Psychology
Persuasion science and ethical influence
Influence: The Psychology of Persuasion Robert Cialdini
Predictable Revenue
Outbound sales process and Cold Calling 2.0
Predictable Revenue Aaron Ross
CRO Methodology
Conversion rate optimization methodology
Making Websites Win Karl Blanks & Ben Jesson

Product & Innovation

Jobs to Be Done
JTBD framework for product innovation
Competing Against Luck Clayton Christensen
Hooked UX
Habit-forming product design
Hooked Nir Eyal
Improve Retention
Behavior design for user retention using B=MAP
Tiny Habits BJ Fogg
Lean Startup
Build-Measure-Learn methodology
The Lean Startup Eric Ries
Design Sprint
5-day process for validating ideas through prototyping
Sprint Jake Knapp

Strategy & Growth

Crossing the Chasm
Technology adoption lifecycle and go-to-market
Crossing the Chasm Geoffrey Moore
Blue Ocean Strategy
Create uncontested market space with value innovation
Blue Ocean Strategy W. Chan Kim & Renée Mauborgne

Team & Operations

Traction EOS
Entrepreneurial Operating System for running a business
Traction Gino Wickman
Drive Motivation
Intrinsic motivation: Autonomy, Mastery, Purpose
Drive Daniel Pink

Install in 30 seconds. Use forever.

01

Install the full library

One command. Twenty-six frameworks. No configuration needed.

npx skills add wondelai/skills
02

Or pick just what you need

Only want positioning? Just JTBD? Install individual skills.

npx skills add wondelai/skills/obviously-awesome
03

Prompt like you read the book

Skills activate automatically in Claude Code, Cursor, Claude Cowork, and OpenClaw. Just add "Use [skill-name] skill." to any prompt.

"Redesign our pricing page. Use hundred-million-offers skill."

You could keep prompting from scratch every time.

Or let 19 authors
do the thinking.

npx skills add wondelai/skills

MIT Licensed · Works with Claude Code, Cursor, Claude Cowork & OpenClaw · No account needed