Strategy & Growth

Cold Start Problem

Network effects: launch and scale networked products

Launch and scale products that live or die by network effects — marketplaces, social apps, and collaboration tools — using Andrew Chen's framework from The Cold Start Problem. This skill equips your AI agent with the five stages of network growth, from building one atomic network to defending the moat at scale.

The Cold Start Problem by Andrew Chen

The Cold Start Problem

by Andrew Chen

npx skills add wondelai/skills/cold-start-problem

What your agent learns

Atomic Networks

Build the smallest network that is stable and self-sustaining — pick a network, not a market, and over-deliver for that tiny group first.

The Hard Side

Every network has a minority who do disproportionate work — creators, sellers, drivers. Solve their motivations and economics first.

The Tipping Point

Turn the first working network into a repeatable playbook — invite-only mechanics, subsidies, and seeding that tip network after network.

Escape Velocity

Run the acquisition, engagement, and economic effects as separate workstreams instead of treating "network effects" as one magic force.

The Ceiling & the Moat

Growth stalls against saturation, channel decay, and quality collapse — defend the hard side and your densest niches from cherry-picking rivals.

Andrew Chen

General Partner at Andreessen Horowitz, former Uber growth lead

Andrew Chen is a general partner at Andreessen Horowitz, where he invests in consumer technology, and previously led the rider growth team at Uber. His long-running essays on growth, metrics, and network effects — read across the tech industry — became the foundation for The Cold Start Problem.

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Try these with the skill installed

Design an atomic network launch plan for our two-sided marketplace using cold-start-problem skill

Launch strategy

Identify the hard side of our network and how to win them first using cold-start-problem skill

Network growth

Audit our growth plan for big-bang launch and vanity metric traps using cold-start-problem skill

Plan review

Diagnose why our marketplace growth stalled and which ceiling we hit using cold-start-problem skill

Growth diagnosis

Install Cold Start Problem

Free, open-source, and ready in 30 seconds.

npx skills add wondelai/skills/cold-start-problem

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