Predictable Revenue
Outbound sales process and Cold Calling 2.0
Build a scalable outbound sales machine using Aaron Ross's Cold Calling 2.0 methodology. This skill helps your AI agent design prospecting processes, SDR workflows, and pipeline systems that generate predictable, repeatable revenue.
npx skills add wondelai/skills/predictable-revenue --global 
Predictable Revenue Aaron Ross View on Amazon
02 What it is
What is the Predictable Revenue skill?
Predictable Revenue is a free AI agent skill built on Aaron Ross’s book, the outbound system behind Salesforce’s growth. It has your agent split prospecting from closing, define exactly who to target, write Cold Calling 2.0 referral emails that ask for a name rather than a meeting, and run the pipeline arithmetic backwards from a revenue goal.
03 Key concepts
Five principles your agent applies.
Drawn from Predictable Revenue — not advice it repeats back to you, but decisions it makes while it works.
04 Fit
When to use it, and
when not to.
four symptoms it fixes, and four it doesn't.
Reach for it when
Revenue is lumpy, and every good month traces back to something that happened to you rather than something you did.
Your best closers spend half of every week prospecting, and both halves are being done badly.
You have a number for next year and no idea how many emails or reps it actually implies.
Cold emails go out and nothing comes back, because they pitch a decision-maker who never asked for a pitch.
Reach for something else when
Traffic already arrives and fails to convert. CRO Methodology works the site, not the pipeline feeding it.
You’re not yet sure the offer justifies a meeting. fix that with $100M Offers before paying people to book them.
Prospects reply confused about what you are. Obviously Awesome sorts the positioning first.
You want growth that compounds without adding headcount. Contagious and Cold Start Problem work that side.
05 Prompts
Say it like this.
Name the skill at the end of a prompt and the agent applies the framework rather than a vibe. Or say nothing — it loads on its own when a task matches.
Design a Cold Calling 2.0 email sequence for my B2B product using predictable-revenue skill
Create an Ideal Customer Profile for my SaaS company using predictable-revenue skill
Set up SDR metrics and KPIs for our outbound team using predictable-revenue skill
Build a 14-day multi-channel prospecting cadence using predictable-revenue skill
06 About the author
07 Same stack
The stack it sits in.
Six Sales & Persuasion skills. Most people run two: this one, and whichever fits the next problem.
All Sales & Persuasion skills08 Questions
Before you install.
How do I install the Predictable Revenue skill?
Run npx skills add wondelai/skills/predictable-revenue --global. It takes about 30 seconds and needs no account. The Predictable Revenue skill then works in Claude, Claude Code, Claude Cowork, Codex, Cursor, OpenClaw and Hermes Agent — anything that reads the open agentskills.io format — and your agent loads it on its own when a task calls for it. It is free and MIT-licensed, and the source is at https://github.com/wondelai/skills.
Which book is the Predictable Revenue skill based on?
It packages Predictable Revenue by Aaron Ross — built the $100M outbound engine at Salesforce. The skill distils the book's method into instructions your agent follows while it works, covering cold calling 2.0, role specialization and ideal customer profile. It sits in the Sales & Persuasion part of the library.
What is Cold Calling 2.0 in practice?
You stop pitching the decision-maker and start emailing around them. A few lines, no attachment, no deck: here’s the problem we solve, who owns that at your company? The reply you want is a name. Internal referrals convert far better than a cold approach to the same person, and the email is short enough to forward without editing — which is the whole design. The skill writes these and the follow-up cadence around them.
How does this differ from the 1-Page Marketing Plan skill?
Scope. The 1-Page Marketing Plan maps the entire customer journey across nine squares and tells you which one is empty; outbound is a single square in it. Predictable Revenue goes deep on that square: lead types, role specialisation, targeting, sequences, handoffs, and the metrics between each stage. Start with the plan if you don’t know where the gap is; start here if you already know the gap is pipeline.
Do I need to read Predictable Revenue first?
No, and there’s an argument for the skill either way. The book is from 2011, so its tooling references have aged even though its structure hasn’t — the specialisation argument, the Seeds/Nets/Spears split and the referral email are as true now as then. The skill carries the structure and skips the dated apparatus. Read the book for the Salesforce origin story and the detail on how the roles were actually staffed.
Does any of this apply to a solo founder or a five-person team?
Partly. Role specialisation assumes headcount you may not have — at small scale you separate the roles in your calendar instead, blocking prospecting so it can’t be eaten by closing. The bigger caveat is deal shape: outbound pays off on considered B2B purchases with an identifiable buyer, and rarely on low-price self-serve products, where the same effort belongs in the funnel rather than in a sequence.
09 Guides that use it
Put it to work.
Long-form playbooks where this skill does part of the job.
One skill, one command.
Install Predictable Revenue, or the whole stack.
npx skills add wondelai/skills/predictable-revenue --global MIT licensed · Claude, Claude Code, Codex, Cursor, OpenClaw, Hermes · No account