Marketing & Messaging

Contagious

Word-of-mouth and virality using STEPPS

Engineer word-of-mouth and make your product go viral using Jonah Berger's STEPPS framework. This skill equips your AI agent with the science of why things catch on — from social currency to triggers to public visibility.

Contagious by Jonah Berger

Contagious

by Jonah Berger

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Install this skill
npx skills add wondelai/skills/contagious
Key Concepts

What your agent learns

Social Currency

People share things that make them look good — give them remarkable content worth talking about.

Triggers

Link your product to everyday cues so people think about it frequently and share it naturally.

Emotion

Content that evokes high-arousal emotions (awe, excitement, anger) gets shared more than low-arousal content.

Public Visibility

Make usage visible — when people can see others using your product, they're more likely to adopt it.

Practical Value

People share useful information. Package your content as advice, tips, or money-saving insights.

About the Author

Jonah Berger

Wharton marketing professor and viral behavior researcher

Jonah Berger is a Wharton professor who has spent over 15 years studying why products, ideas, and behaviors catch on. His research on social influence and virality has been published in top academic journals.

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Example Prompts

Try these with the skill installed

Apply the STEPPS framework to my product launch plan using contagious skill

Launch strategy

Create a referral campaign that leverages social currency using contagious skill

Growth marketing

Find trigger opportunities for my productivity app using contagious skill

Behavioral design

Make my feature announcement more shareable using contagious skill

Content marketing
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Install Contagious

Free, open-source, and ready in 30 seconds.

npx skills add wondelai/skills/contagious
Browse on GitHub See All Skills

MIT Licensed · Works with Claude Code, Cursor, Claude Cowork & OpenClaw · No account needed