Marketing & Messaging

StoryBrand Messaging

Clear brand messaging using story structure

Clarify your brand message using Donald Miller's StoryBrand framework so customers instantly understand what you offer. This skill transforms your AI agent into a messaging strategist that positions the customer as the hero and your brand as the guide.

Building a StoryBrand by Donald Miller

Building a StoryBrand

by Donald Miller

npx skills add wondelai/skills/storybrand-messaging

What your agent learns

The SB7 Framework

A character has a problem, meets a guide, who gives them a plan, calls them to action, helping them avoid failure and end in success.

Customer as Hero

Position your customer as the protagonist and your brand as the trusted guide with empathy and authority.

The One-Liner

Craft a concise statement that communicates what you offer in a way that makes people want to hear more.

Clear CTAs

Use direct calls to action (Buy Now, Schedule a Call) paired with transitional CTAs (Download the Guide).

Villain & Stakes

Define the external, internal, and philosophical problems your customer faces to create emotional resonance.

Donald Miller

CEO of StoryBrand, New York Times bestselling author

Donald Miller is a bestselling author and CEO of StoryBrand, a company that has helped over 10,000 businesses clarify their messaging. His framework is used by brands from startups to Fortune 500 companies.

View Book →

Try these with the skill installed

Create a StoryBrand BrandScript for my SaaS product using storybrand-messaging skill

Brand strategy

Rewrite my homepage using the SB7 framework using storybrand-messaging skill

Website copy

Craft a one-liner for my consulting business using storybrand-messaging skill

Elevator pitch

Write email sequences that follow the StoryBrand narrative arc using storybrand-messaging skill

Email marketing

Install StoryBrand Messaging

Free, open-source, and ready in 30 seconds.

npx skills add wondelai/skills/storybrand-messaging

MIT Licensed · Works with Claude Code, Cursor, Claude Cowork & OpenClaw · No account needed