Made to Stick
SUCCESs framework for memorable messaging
Make your ideas unforgettable using the SUCCESs framework from Chip and Dan Heath. This skill helps your AI agent craft messages that are Simple, Unexpected, Concrete, Credible, Emotional, and told as Stories.
What your agent learns
Simple
Find the core of your message and strip away everything else. Lead with the single most important thing.
Unexpected
Break patterns and violate expectations to grab attention, then satisfy curiosity to hold it.
Concrete
Use sensory, specific language instead of abstract ideas. Make it real enough to visualize.
Credible
Build believability through statistics, authorities, anti-authorities, and testable credentials.
Emotional + Stories
Appeal to feelings and identity, not just logic. Wrap your message in a narrative that people retell.
Try these with the skill installed
Make this product announcement stickier using the SUCCESs checklist using made-to-stick skill
Product marketingRewrite this feature description to be more concrete and unexpected using made-to-stick skill
Copy improvementCreate a sticky tagline for our new product launch using made-to-stick skill
MessagingTurn this case study into a story that sells using made-to-stick skill
Content marketingInstall Made to Stick
Free, open-source, and ready in 30 seconds.
npx skills add wondelai/skills/made-to-stick MIT Licensed · Works with Claude Code, Cursor, Claude Cowork & OpenClaw · No account needed