Sales & Persuasion

Influence Psychology

Name: Influence: The Psychology of Persuasion
Author: Robert Cialdini
ISBN: 006124189X

Persuasion science and ethical influence

Apply the science of ethical persuasion using Robert Cialdini's six principles of influence. This skill helps your AI agent incorporate reciprocity, social proof, authority, liking, scarcity, and commitment into marketing, sales, and product design.

Influence: The Psychology of Persuasion

by Robert Cialdini

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npx skills add wondelai/skills/influence-psychology

Key Concepts

What your agent learns

Reciprocity

Give value first — free tools, insights, or gifts — and people feel compelled to give back.

Social Proof

Show that others are choosing your product — testimonials, case studies, user counts build trust.

Authority

Demonstrate expertise through credentials, endorsements, and demonstrated knowledge.

Scarcity

Highlight what people stand to lose, not just gain — limited availability drives action.

Commitment & Consistency

Get small yeses first — people who take a small step are far more likely to take the next.

About the Author

Robert Cialdini

Regents' Professor Emeritus at ASU, godfather of influence science

Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. His 35 years of research on the science of influence have made him the most-cited living social psychologist in the field of persuasion.

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Example Prompts

Try these with the skill installed

Audit my landing page for persuasion principle usage using influence-psychology skill

CRO

Add social proof elements to my SaaS homepage using influence-psychology skill

Website optimization

Design an onboarding sequence that uses commitment escalation using influence-psychology skill

User activation

Create a pricing page that leverages scarcity and authority using influence-psychology skill

Pricing

Install Influence Psychology

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