Sales & Persuasion

CRO Methodology

Name: Making Websites Win
Author: Karl Blanks & Ben Jesson
ISBN: 1544500513

Conversion rate optimization methodology

Optimize conversion rates using the customer-centric methodology from "Making Websites Win." This skill equips your AI agent with systematic audit frameworks, A/B test design, and evidence-based techniques for turning more visitors into customers.

Making Websites Win

by Karl Blanks & Ben Jesson

View on Amazon →

Install this skill

npx skills add wondelai/skills/cro-methodology

Key Concepts

What your agent learns

Conversion Research

Combine analytics, user testing, surveys, and heuristic analysis to identify real conversion blockers.

Objection Handling

Identify and address every visitor objection on the page — price, trust, effort, timing.

Clarity over Cleverness

Clear copy that answers visitor questions outperforms clever or creative messaging every time.

Social Proof Strategy

Deploy the right type of proof (testimonials, case studies, logos) at the right decision point.

Test Prioritization

Use impact × confidence × ease to prioritize tests that move the needle fastest.

About the Author

Karl Blanks & Ben Jesson

Co-founders of Conversion Rate Experts, optimized for Apple & Google

Karl Blanks and Ben Jesson co-founded Conversion Rate Experts, the agency that has optimized conversions for Apple, Google, Amazon, and Facebook. Their evidence-based methodology has generated billions in additional revenue for clients.

View Book →

Example Prompts

Try these with the skill installed

Audit my landing page for conversion blockers using cro-methodology skill

CRO audit

Identify and address visitor objections on my pricing page using cro-methodology skill

Objection handling

Design an A/B test for my hero section headline using cro-methodology skill

Testing

Create a CRO roadmap prioritized by expected impact using cro-methodology skill

Strategy

Install CRO Methodology

Free, open-source, and ready in 30 seconds.