Strategy & Growth

Crossing the Chasm

Technology adoption lifecycle and go-to-market

Navigate the technology adoption lifecycle and cross the chasm from early adopters to mainstream market. Based on Geoffrey Moore's framework, this skill helps your AI agent craft go-to-market strategies for each adoption phase.

Crossing the Chasm by Geoffrey Moore

Crossing the Chasm

by Geoffrey Moore

npx skills add wondelai/skills/crossing-the-chasm

What your agent learns

The Technology Adoption Lifecycle

Markets evolve through innovators, early adopters, early majority, late majority, and laggards.

The Chasm

The dangerous gap between early adopters (who buy vision) and the early majority (who buy solutions).

Beachhead Segment

Pick one narrow segment where you can win completely — dominate it before expanding.

Whole Product

The early majority needs a complete solution — not just your core product, but all surrounding elements.

Positioning for the Mainstream

Shift from technology-focused to market-focused positioning that speaks the pragmatist's language.

Geoffrey Moore

Silicon Valley's top go-to-market strategist for 30+ years

Geoffrey Moore is an organizational theorist and management consultant who has been a trusted advisor to leading technology companies including Salesforce, Microsoft, and Google for over three decades.

View Book →

Try these with the skill installed

Identify where my product is on the adoption lifecycle using crossing-the-chasm skill

Market analysis

Define a beachhead segment strategy for crossing the chasm using crossing-the-chasm skill

Go-to-market

Create a whole product plan for our target segment using crossing-the-chasm skill

Product strategy

Reposition our messaging for early majority pragmatists using crossing-the-chasm skill

Positioning

Install Crossing the Chasm

Free, open-source, and ready in 30 seconds.

npx skills add wondelai/skills/crossing-the-chasm

MIT Licensed · Works with Claude Code, Cursor, Claude Cowork & OpenClaw · No account needed