Product & Innovation

Jobs to Be Done

JTBD framework for product innovation

Discover what customers really need using Clayton Christensen's Jobs to Be Done theory. This skill helps your AI agent uncover the progress people are trying to make in their lives and design products that fulfill those jobs better than any alternative.

Competing Against Luck by Clayton Christensen

Competing Against Luck

by Clayton Christensen

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Install this skill
npx skills add wondelai/skills/jobs-to-be-done
Key Concepts

What your agent learns

The Job, Not the Product

Customers "hire" products to make progress — understand the job, not just the feature request.

Circumstances & Struggles

The context in which a job arises matters as much as the job itself — design for the situation.

Competing Against Nonconsumption

Your biggest competitor might be nothing at all — people living with the problem unresolved.

Functional, Social & Emotional

Every job has functional, social, and emotional dimensions — address all three for strong adoption.

Job Stories

Write "When [situation], I want to [motivation], so I can [expected outcome]" instead of user stories.

About the Author

Clayton Christensen

Harvard Business School professor, father of disruptive innovation

Clayton Christensen was a Harvard Business School professor whose theory of disruptive innovation fundamentally changed how executives think about strategy. He was named the world's most influential management thinker.

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Example Prompts

Try these with the skill installed

Conduct a JTBD interview analysis for my productivity app using jobs-to-be-done skill

Customer research

Identify the jobs our customers hire our product to do using jobs-to-be-done skill

Product strategy

Rewrite our feature roadmap around customer jobs using jobs-to-be-done skill

Product planning

Create job stories for our next sprint planning using jobs-to-be-done skill

Agile
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Install Jobs to Be Done

Free, open-source, and ready in 30 seconds.

npx skills add wondelai/skills/jobs-to-be-done
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MIT Licensed · Works with Claude Code, Cursor, Claude Cowork & OpenClaw · No account needed