Product & Innovation

Improve Retention

Name: Tiny Habits
Author: BJ Fogg
ISBN: 0358003326

Behavior design for user retention using B=MAP

Improve user retention by designing tiny habits using BJ Fogg's B=MAP model. This skill teaches your AI agent to reduce friction, boost motivation, and add prompts that make your product a natural part of users' daily routines.

Tiny Habits

by BJ Fogg

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Install this skill

npx skills add wondelai/skills/improve-retention

Key Concepts

What your agent learns

B=MAP Model

Behavior happens when Motivation, Ability, and Prompt converge at the same moment.

Shrink the Behavior

Make the target action so small it's impossible to fail — then celebrate the tiny win.

Ability Chain

Identify the weakest link: time, money, physical effort, mental effort, or routine disruption.

Prompt Design

Place prompts where motivation and ability are highest — after an existing habit or key moment.

Celebration & Shine

Create an immediate positive emotion after the behavior to wire the habit into the brain.

About the Author

BJ Fogg

Founder of Stanford Behavior Design Lab

BJ Fogg is a behavior scientist and founder of Stanford's Behavior Design Lab. His research has influenced the design of products used by billions, and he has trained innovators at companies like Instagram, Fitbit, and Uber.

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Example Prompts

Try these with the skill installed

Analyze why users drop off after signup and design habit loops using improve-retention skill

Retention analysis

Apply B=MAP to improve daily active usage of our app using improve-retention skill

Engagement

Design prompts that catch users at their highest motivation using improve-retention skill

Notification design

Reduce friction in our core workflow using the Ability Chain using improve-retention skill

UX optimization

Install Improve Retention

Free, open-source, and ready in 30 seconds.