Strategy & Growth

Blue Ocean Strategy

Create uncontested market space with value innovation

Create uncontested market space instead of competing head-to-head using W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy. This skill helps your AI agent identify value innovation opportunities and design strategy canvases that make competition irrelevant.

Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

Blue Ocean Strategy

by W. Chan Kim & Renée Mauborgne

npx skills add wondelai/skills/blue-ocean-strategy

What your agent learns

Value Innovation

Simultaneously pursue differentiation and low cost — break the value-cost trade-off.

Strategy Canvas

Visualize your industry's competitive factors and find where you can diverge from the pack.

Four Actions Framework

Eliminate, Reduce, Raise, and Create factors to reconstruct buyer value in a new way.

Six Paths Framework

Look across industries, strategic groups, buyer groups, complementary offerings, functional-emotional appeal, and time.

Tipping Point Leadership

Overcome organizational hurdles — cognitive, resource, motivational, and political — to execute the shift.

W. Chan Kim & Renée Mauborgne

INSEAD professors, co-directors of Blue Ocean Strategy Institute

W. Chan Kim and Renée Mauborgne are professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. Their research across 150 strategic moves spanning 100+ years formed the basis of blue ocean theory.

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Try these with the skill installed

Create a strategy canvas comparing my product to competitors using blue-ocean-strategy skill

Competitive strategy

Apply the Four Actions Framework to find our blue ocean using blue-ocean-strategy skill

Value innovation

Use the Six Paths Framework to explore new market spaces using blue-ocean-strategy skill

Market exploration

Design a blue ocean move for our SaaS pricing model using blue-ocean-strategy skill

Strategy

Install Blue Ocean Strategy

Free, open-source, and ready in 30 seconds.

npx skills add wondelai/skills/blue-ocean-strategy

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